BEVERAGE BUSINESS FUNDAMENTALS
Rescheduled!
Freie Plätze
Beschreibung
Hospitality Beverage Academy – Professional Track Developed and taught by Tony Lécuroux, MS The Wine Business Foundations course is a focused 4-hour introduction to the commercial side of wine in hospitality. Designed for sommeliers and hospitality professionals, it shifts the perspective from product knowledge to business thinking—how wine programs are structured, priced, and managed to drive profitability. Rather than theory alone, this session is built around practical application. Participants are introduced to the key building blocks of a successful wine program, including market positioning, pricing logic, and by-the-glass strategy. Throughout the session, real-world examples and guided exercises help translate concepts into actionable tools. Each participant develops a basic wine business action plan, applying core principles such as cost structure, margin thinking, and wine list architecture. The focus is on clarity, simplicity, and immediate usability in a professional environment. This course is ideal for professionals who want to understand not only what to sell, but how to sell wine profitably and strategically. - Key Learning Areas Fundamentals of wine program economics Pricing strategies and margin structure Introduction to wine list design Basics of by-the-glass program management Understanding market positioning - Certification Participants who meet the course criteria receive a Certificate of Achievement – Wine Business Foundations
Bevorstehende Sessions
Umbuchung & Kündigung
Course Booking & Cancellation Policy 1. Eligibility Participation in our courses is limited to individuals who are 18 years of age or older. 2. Booking and Payment A place in the course is confirmed only after full payment has been received. All course fees include study books and examination fees unless otherwise stated. No additional costs are required for these components. 3. Cancellation Policy Participants may cancel their booking and transfer their attendance to the next or any future course session. In such cases, the participant will be moved to the next available course session at no additional cost. No refund will be issued. Cancellations made less than 7 days before the course start date are not eligible for rescheduling. 4. Course Transfer Participants who cannot attend a course may request one transfer to the next scheduled course date. Additional transfers may be subject to administrative approval. 5. Intellectual Property & Study Materials All course materials, including books, handouts, presentations, and digital content, are protected by copyright. It is strictly prohibited to copy, reproduce, distribute, photograph, scan, or share course materials, including posting images of the content online, without prior written authorization. Unauthorized use or distribution of course materials may result in removal from the course without refund and may lead to legal action. 6. Conduct During the Course Participants are expected to maintain professional and respectful conduct throughout the course. The following behaviors are not permitted: Cheating or academic misconduct during examinations or tests Repeated lateness or absence without notice Violation of intellectual property rules Failure to follow these guidelines may result in removal from the course without refund. 7. Photography and Social Media Participants may take and share photos during course sessions only with the approval of the course instructor and with respect for the privacy of other participants. 8. Course Changes The organizer reserves the right to make reasonable adjustments to course schedules, instructors, or locations if necessary. 9. Minimum Group Size The organizer reserves the right to cancel or reschedule a course if the minimum group size is not reached. In such cases, participants will be informed in writing. 10. Discounts In official partnership with the SVS Sommelierverband Deutschschweiz, we offer a 10% discount on our courses. This is the only discount we offer.
Kontaktangaben
+41767241582
learn@wineeducation.ch
Grosshofmatte 2, Lucerne, Switzerland